Your headlines first job is to capture your potential readers attention and then persuade them to continue reading your content or sales copy. I am interested in money making ideas so when I see a headline that promises to show me how to do this I am straight away ‘hooked’ because I’m already ‘wired’ to respond to this type of headline. You must also leave your reader feeling as if you’ve left something out so they want or need to find out more. If you tell them everything in the headline, they won’t need too!
Mr WordPress on Hello world!